Ray-Ban Meta’s fall launch introduced two stories at once: the all-new Gen 3 line, with enhanced AI capabilities, and new audio-only styles. I led the creative that brought both to life, guiding the work from brief through post-production.

The shoot produced five hero films, each built around a unique new feature, plus a 30 second megamix that tied the collections together. Studio portraits against a range of backdrops showcased the full breadth of SKUs and frame styles, and dedicated video content supported every digital rollout.

ROLE: CREATIVE DIRECTOR
AGENCY: CAROUSEL